This year, Mobile World Congress offers a truly interactive experience for exhibitors, vendors, and attendees to participate in an environment where information and transactions are exchanged through mobile using Near Field Communication (NFC) technology.
Near Field Communication (NFC) enabled mobile phones have a huge
potential to make our lives easier by letting us, with a simple touch,
enable secure access to new transaction and payment services across a
range of sectors and industries. NFC technology has been in existence
for a few years now and it is thought that adoption will increase
noticeably in the next couple of years. Our NFC Experience will create
an opportunity for you try out some of these services first-hand.
As part of the NFC Experience, the GSMA will showcase an integrated
range of mobile NFC services throughout the venue and city of Barcelona.
NFC touch points will be abundant throughout the exhibition, rewarding
those who ‘tap’ with instant access to information and various
incentives. The NFC Experience begins with the following features:
- NFC Centre
- NFC Experience Zones
- Barcelona City NFC locations
- Virtual NFC badge – enabling instant onsite access via your handset
- NFC-enabled payment terminals
How it Works
Mobile World Congress attendees with NFC-enabled handsets
will be able to take advantage of NFC technology at locations
throughout the venue and city. This will include information points,
discount vouchers, payment capabilities and much more.
The variety of locations and incentives offered to attendees
participating in the NFC Experience will provide a complete appreciation
of Mobile NFC that truly enhances the value attendees already gain from
the Mobile World Congress.
NFC Centre
This dedicated zone in the heart of Congress Square will showcase
NFC-enabled handsets and their capabilities as well as information on
the NFC ecosystem, information loaded NFC smart posters, NFC partner
pods, and a dedicated NFC support function.
The NFC Centre will serve as a centralised location for all vendors
and exhibitors participating in the NFC Experience. This will be one of
the key locations to visit and see the NFC ecosystem demonstrate the
benefits that NFC technology can provide. Adjacent to the NFC Centre in
Congress Square you can visit the GSMA Stand, where the GSMA’s Mobile
NFC Services Programme will showcase themed SIM-based NFC demonstrations.
NFC Experience Zones
More than a dozen NFC Experience Zones will be located along the walkways, entrances, green areas, and exhibition halls of Fira Gran Via.
Comprising a series of linked smart posters, participating attendees to
use their NFC-enabled handsets to access exhibitor directories, venue
information, nearby conveniences, and many other useful services offered
during Mobile World Congress.
NFC-Enabled capabilities in Barcelona
The City of Barcelona, in collaboration with Mobile World Capital, is
enabling key areas for attendees to experience NFC technology in
action. Strategic NFC touch points will be available at the airport, key
hotels, selected restaurants, and central tourist locations. By tapping
NFC tags, attendees will receive discount offers, information
downloads, access to mobile apps, and much more.
By participating in the NFC Experience, attendees will be able to:
- Access the venue via their NFC-enabled handset
- Pay for refreshments at Mobile World Congress
- Download information on the Conference sessions, and keynotes
- Access NFC Experience information points
- Take a taxi and pay by NFC
- Pay for goods in select restaurants and shops
NFC Challenge
GSMA will be holding an NFC Challenge during MWC 2013. The
competition is open to exhibitors in the NFC industry with
commercialised NFC-related apps, products, services and/or solutions.
Submissions will be evaluated by a team of secret judges at the
submitting exhibitor’s stand during the first two days of the Congress.
There is no entry fee and the entry deadline will be mid-February 2013.
Click here to learn more.
Source: http://www.mobileworldcongress.com
If you are visiting Barcelona for the Mobile World Congress, MWC or GSMA in 2013 or just want to make a Tour, Day trip, Attractions or Excursion or are interested in any other tour services, then check out the picture above at the top and if you can't find what you are looking for, call us on +34 663 801 325, because you can be sure we can do it.
