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Tuesday 8 January 2013

Mobile Giants Want a Slice of Google and Apples 90% Market Share

It now seems that there is a joint effort between some of the mobile giants, to launch a new open source OS, based smart phone, to take some of the 90% market share from Google Android, Apple IOS and Blackberry. Read on for more information.

In an effort to compete with U.S. tech giants Google and Apple, NTT Docomo Inc. is jointly developing a new operating system for smartphones that it hopes to put on the market next year, The Yomiuri Shimbun has learned.

Docomo, Japan's largest mobile communication company, has joined with South Korea's Samsung Electronics Co. and other firms to develop a system that will take a larger slice of the smartphone pie. 

Google and Apple hold a 90 percent share of the market.



The ultimate aim is to form a business group that will rival the two U.S. companies.

The OS that Docomo and its partners are developing is named Tizen. Samsung will probably begin selling the smartphones next year and they are likely to be released in Japan and other countries at around the same time, according to sources.

Application software products formatted for Google's Android and Apple's iPhone devices equipped with iOS have become easier to use.

However, it is difficult for mobile phone service companies to offer their own services, such as for Docomo's online shopping, or to improve the safety of personal information for the smartphones equipped with the OS products developed in the United States.

In contrast, the basic technology information used by Tizen will be made open to the public and the OS is being developed on the premise that mobile phone service companies will be able to offer their own services.

According to Gartner Inc., a U.S. research company, Android held a global market share of 72.4 percent in OS products for smartphones from July to September 2012, and iOS held 13.9 percent.

Most apps were developed for the two products.

Besides Docomo, European mobile phone service companies also are participating in the development of Tizen because they fear the hegemony of the two U.S. companies in businesses using smartphones, such as games and music distribution.

Docomo is the only firm among Japan's three major mobile phone service operators that does not sell iPhones.

As a result, the number of subscribers leaving Docomo for other companies has exceeded the number of new subscribers over the past four years, as users can retain the same telephone numbers after changing companies.

In November, the number of canceled Docomo contracts was larger than that of new contracts for the first time in about five years.

Docomo hopes the smartphone with the Tizen OS will reverse this trend.

Tizen's main developers are Samsung and Intel Corp., a major U.S. semiconductor products manufacturer. Besides Docomo, Britain's Vodafone Group PLC, France Telecom, other European mobile phone service companies, Panasonic Corp. and NEC Corp. are involved in the development.

The Tizen OS will be an open-source product so users can further develop or improve the software.
The development of apps for the new OS system is expected to be simpler.

Source: http://www.yomiuri.co.jp

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