Mobile World Congress 2012 Showcased How the World is Redefining Mobile
Last year’s industry-defining event, Mobile World Congress, hosted in the Mobile World Capital Barcelona, featured attendees from 205 countries who were treated to a wealth of learning and networking opportunities; product showcases and announcements; inspiration and innovation, including:Conference
An exciting lineup of inspiring speakers from mobile operators, consumer brands, organisations, and industries touched by the mobile market including advertising, health, entertainment and education presented at more than 40 conference sessions at MWC. Keynote speakers included:
- Franco Bernabè, Chairman & CEO, Telecom Italia Group
- Ben Verwaayen, CEO, Alcatel-Lucent
- Warren East, CEO, ARM
- Ralph de la Vega, President & CEO, AT&T Mobility
- Sunil Mittal, Chairman and MD, Bharti Airtel
- Li Yue, President, China Mobile
- Dan Callahan, COO & CTO, Citigroup
- René Obermann, CEO, Deutsche Telekom
- John Donahoe, President and CEO, eBay
- Hans Vestberg, President and CEO, Ericsson
- William Clay Ford, Jr., Executive Chairman, Ford Motor Company
- Dennis Crowley, CEO, Foursquare
- Eric Schmidt, Executive Chairman, Google
- Peter Chou, CEO, HTC
- Michael Roth, Chairman & CEO, Interpublic Group
- Michael Abbott, CEO, ISIS
- Kevin Johnson, CEO, Juniper Networks
- Stephen Elop, President & CEO, Nokia
- Ryuji Yamada, President & CEO, NTT DOCOMO
- Dan Hesse, CEO, Sprint Nextel
- Santiago Fernandez Valbuena, Chairman & CEO, Telefonica Latin America
- Jon Fredrik Baksaas, President & CEO, Telenor Group
- Jo Lunder, CEO, VimpelCom
- John Partridge, President, Visa
- Vittorio Colao, Chief Executive, Vodafone
- Shi Lirong, President, ZTE
Keynote speeches by Ford Motor Company’s Bill Ford, Google’s Eric Schmidt, and Ericsson’s Hans Vestberg were broadcast live and archived for viewing on Mobile World Live. So visit the site today to hear them speak for yourself!
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Additional learning opportunities at MWC included the Forum Series, a sponsored programme which brought together industry players to discuss and debate a range of topics in focused sessions. 2012 Forums included the Augmented Reality Forum, the LTE Forum, the Mobile Cloud Forum and the Mobile Security Forum, as well as the GTI LTE TDD/FDD International Summit.
The GSMA also hosted the GSMA Seminar programme, educating attendees on industry initiatives such as Mobile Spam, Mobile Privacy, Spectrum, and Disaster Response.
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Exhibition
Nearly 1,500 companies showcased their organisations through exhibition stand and hospitality space across eight halls at Fira Montjuïc. Visiting the exhibition halls provided glimpses of exciting new phones, tablets, technologies, applications, back-end solutions, accessories and more.
Between the GSMA Pavilion in Hall 8, the Connected House in The Courtyard and several initiatives pavilions in Hall 2, the GSMA highlighted several important initiatives benefitting the industry, including Mobile Money, Mobile Health and Embedded Mobile.
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App Planet
Hosting more than 12,500 app developers in 2012, App Planet was once again the Centre of the Apps Universe. App Planet was packed with an exciting app-focused exhibition, an App Lounge for networking, and App Developer Conferences hosted by:
- BlackBerry
- developerprogram.com
- IBM
- IMGA
- Nokia
- Samsung
- WIP
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mPowered Brands
New for the 2012 event was mPowered Brands, which focuses on building marketers’ knowledge and accelerating their use of mobile as a marketing medium. The mPowered Brands programme provided an indispensible opportunity for professionals across the mobile marketing ecosystem to gain important and timely insights, practical knowledge and innovative solutions from the companies at the forefront of mobile marketing today, such as McCann Worldgroup and Nielsen. Learn more about mPowered Brands here.
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Highlighting the Best of the Industry
Mobile World Congress 2012 hosted the 17th annual Global Mobile Awards, which recognised outstanding offerings in a number of categories, covering topics from apps and entertainment to devices and innovation. For a full winner list, please click here.
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Outstanding Networking Opportunities
A key component of Mobile World Congress 2012 was networking with fellow attendees and mobile leaders, both before the show, via My MWC and at Congress itself. Attendees also enjoyed two ‘Networking by Moonlight’ events held at the Magic Fountain in the Upper Village. Take a look at the amazing 360-degree photograph we took, here.
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Source: http://www.mobileworldcongress.com
If you are visiting Barcelona for the Mobile World Congress, MWC or GSMA in 2013 or just want to make a Tour, Day trip, Attractions or Excursion or are interested in any other tour services, then check out the picture above at the top and if you can't find what you are looking for, call us on +34 663 801 325, because you can be sure we can do it.
